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Physician-Based Brand Advertising 2017-11-07T20:59:26+00:00

Did You Know?

Advertising At-A-Glance

  • What: Physician Office Advertising

  • Where: 20,000 physician offices

  • Reach: Up to 33 million impressions

  • Flight: Varies by program, but range from 3 to 6 months

  • Lead Time: Varies by program: 10 business days for digital programming & 2-3 months for print

  • What Else: In-office sampling throughout the physician network and across all program options

  • Targeting: Yes! You can target your advertising within a 5-10-mile radius of local Walmart stores to maximize purchase intent

Program Options

Your brand can connect with mom through various program options, including:

Reach the right patients in the right offices at the right time with branded messaging on television screens in physician office waiting rooms. Drive traffic by tagging digital advertising with local Walmart locations.

Ground breaking interactive technology delivers contextually relevant messaging to patients in exam rooms. Dual-mode brand advertising, designed for both active and passive patient engagement, positions your brand as doctor-recommended to ultimately drive purchase intent.

Engage and educate patients at point of influence through in-depth patient–education solutions. Exam room education offers branded messaging in educational brochures and billboard ads on the display unit to ultimately position your brand as a trusted doctor-recommended brand.

Why Should You Advertise?

Up to 20,000 Physician Locations

Shopper-facing brand engagement programs are available across a robust network of primary care doctors and other specialty offices including pediatric, OB/GYN, “Mom” network, dermatology, cardiology, rheumatology and more.

The Physician Office Experience

Connecting with shoppers at point-of-care reaches more than 33 million patients in 20,000 doctor offices to deliver implied physician-endorsed branded messaging.  There are several touchpoints throughout the physician-patient experience to engage shoppers and position your brand as a trusted solution for shoppers’ health and wellness needs.  The experience begins with waiting room digital screen advertising and continues to the exam room with promotional messaging/couponing in educational brochures and on brochure display units.  Additionally, your brand’s point of difference can come to life through messaging on the exam room digital interactive touchscreens. And, if it’s right for your brand, you can distribute samples in physician offices. Strategically reach your shopper by activating in the physician specialty offices that align with your brand.  Additionally, hyper-local targeting allows your brand to message in physician offices within a 5-10-mile radius of Walmart stores to effectively drive traffic and purchase intent in the markets that matter most to your brand.

Interested?

Email sales@whatsahead.com for a custom program proposal and quote.

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