What: Walmart Nail Salon Advertising
Where: Nail salons are located in the front of the store
Reach: Up to 1,000 stores each month
Flight: 30-day flight
Lead Time: 2-month lead time
What Else: Category exclusivity
Branded Counter Displays
Counter displays are designed to drive purchase intent and can include a coupon tear pad.
1:1 In-Salon Sampling
Nail salon shoppers can sample your item while they are in the salon. And, since mom starts her shopping trip after her salon visit, sampling is a great way to drive immediate consumption.
Branded Mani/Pedi Mats
Keep your brand top-of-mind with the shopper throughout the entire salon experience.
Branded Emery Boards
Remind shoppers of your brand after the salon experience with this popular take-away that remains in the shopper’s hands for months after her salon visit.
Custom Nail Colors
A fun and engaging way for shoppers to experience your brand. Shoppers have the opportunity to select your brand’s featured nail color as part of their salon visit.
iBeacon Mobile Technology
Delivers hyper-relevant messaging to women on their mobile device as they enter the Walmart nail salon. Bundle this with in-salon advertising for a surround-sound shopper marketing experience.
Merchandising display in the salons can amplify your other in-salon advertising.