Home Office associates purchase a cup of coffee at one of 11 corporate office cafes
of associates recall seeing the sleeve when a sample is attached
is the average time associates spend with the coffee sleeves and at least 7 other associates will see your advertising
What: Walmart Home Office Coffee Sleeve Advertising
Where: Coffee sleeves are distributed across 11 Home Office campuses
Reach: 45,000 associates each month
Flight: 30-day flight
Lead Time: 2-month lead time for art
What Else: Single advertiser each month, giving your brand 100% share of voice with the option to include a sample of your product on the coffee sleeve.
A Unique Platform
A cost-effective and extremely high-visibility tactic, advertising on the coffee sleeves gives your brand/product visibility to Walmart corporate office influencers, such as buyers, operations and marketing. Available in all 11 Home Office campus locations, your brand/product exclusively owns the 360-degree advertising experience on the coffee sleeves for an entire month. For a more engaging experience, and to drive excitement with Home Office associates, your brand can attach a product sample to the sleeve.
More than 45,000 associates, including executives, buyers, DMMs, operators and more visit the cafe throughout the day for a cup of coffee. Each cup will spend approx. 70 minutes with an associate and will garner at least 7 unique views.
How it Works
What’s Ahead manages printing and delivery of coffee sleeves each month to all 11 Home Office café locations.