What: Walmart Money Center Envelope
Where: In-store touch point
Reach: 4,200+ stores each month
Flight: 4 week flight
Lead Time: 1 month prior to live date for art
What Else: Category exclusivity
The Walmart money center is located at the front of more than 4,200 Walmart Supercenters and Neighborhood Markets, typically near Customer Service. The money center offers an array of financial services to its shoppers, but the most sought-after service is check cashing.
Upon cashing a shopper’s check, a Walmart money center associate hands the shopper a bi-fold envelope that acts as a “cash jacket”. The envelope consists of 3 “panels”. The inside bottom portion of the envelope contains a die-cut panel containing the cash. The remaining “panels” feature category-exclusive brand advertising, often times including coupons, rollback messaging, recipes or other value-added messaging.